Seneca · On the approaches to philosophy
Letters 108.7
A certain number are stirred by high-sounding phrases, and adapt themselves to the emotions of the speaker with lively change of face and mind—just like the emasculated Phrygian priests who are wont to be roused by the sound of the flute and go mad to order. But the true hearer is ravished and stirred by the beauty of the subject matter, not by the jingle of empty words. When a bold word has been uttered in defiance of death, or a saucy fling in defiance of Fortune, we take delight in acting straightway upon that which we have heard. Men are impressed by such words, and become what they are bidden to be, should but the impression abide in the mind, and should the populace, who discourage honourable things, not immediately lie in wait to rob them of this noble impulse; only a few can carry home the mental attitude with which they were inspired.
Seneca, Letters to Lucilius 108.7, translated by Richard Mott Gummere